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EX DRINKS Enters Market with Healthy Trio
- > ORANGE, CA (July 30, 2007) – EX Drinks LLC, (EXD), quietly founded in Orange County in 2005 with more than $3 million in start-up capital, is beginning to make noise: Noise about its marketing strategy and its healthy alternatives to industry-leading energy drinks containing megadoses of caffeine, vitamins, processed sugar and taurine.
- > EX Drinks, without the boast or ballyhoo inherent in the energy drinks industry, has begun distributing three drinks -- EX Pure Energy™, EX Slim Energy™ and EX Chill™ -- in Hawaii and California.
- > EXD also is offering online ordering (www.EXDrinks.com) as it rolls out its national marketing strategy this summer. Initially, the drink brands are being sold in convenience, health food and grocery stores in 8.4 fluid ounce cans. The drinks retail from $2 to $2.49 each, with 16-ounce cans to be introduced soon.
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